Corporate Diversity Initiatives

Corporate Social Initiatives

I n recent years, few notions have so fully captured the corporate imagination as that of corporate social responsibility (CSR), defined broadly as a company’s “status and activities with respect to its perceived societal or, at least, stakeholder obligations.” While CSR is by no means a new idea, more companies than ever before are backing CSR initiatives such as corporate philanthropy, cause-...

Corporate Social Initiatives and Employee Retention

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Workforce Diversity Initiatives -1- Running head: Workforce Diversity Initiatives Defining the Attributes and Processes that Enhance the Effectiveness of Workforce Diversity Initiatives in Knowledge Intensive Firms

The Meaning and Meaningfulness of Corporate Social Initiatives

In response to pressures to be more “socially responsible,” corporations are becoming more active in global communities through direct involvement in social initiatives. Critics, however, question the sincerity of these activities and argue that firms are simply attempting to stave off stakeholder pressures without providing a corresponding benefit to society. By drawing on institutional theory...

Reaping Relationship Marketing Benefits from Corporate Social Initiatives

Corporate Social Responsibility (CSR) is very prominent on the corporate agenda. Our research examines the individual-level dynamics of how a brand’s social initiatives can generate relationship marketing benefits. We find that positive CSR beliefs strengthen consumers’ relationships with the brand, generating benefits for the brand such as greater likelihood of purchase, increased loyalty, and...